Cafe · 2026
Stroll Cafe
Everyone sells an iced latte. Almost nobody makes you want this one.
Cafe · 2026
Everyone sells an iced latte. Almost nobody makes you want this one.
A cafe has the hardest product to film. There is no dish to reveal and no kitchen theatre. It is a cup, and the cup next door looks the same.
What Stroll actually has is a branded cup, a pastry cabinet worth photographing and a room people sit in. The job was to make those three things carry a feed on their own.
If the product cannot surprise you, the camera has to.
We shoot the cup as an object. Close, shallow, lit so the logo reads and the condensation shows, with the pastry in the frame for texture rather than as a second product shot.
The room gets the same treatment. Warm timber, morning light through the front glass, no wide empty interiors that make a small cafe look emptier than it is.
A coffee feed dies of repetition. The same cup on the same counter, three times a week, and people stop seeing it.
So alongside the product work we build concept setups, a puzzle printed on the table, a stack of cups shot as a wall, a pour framed as the whole story. It gives the account something to say on the days when nothing new came out of the kitchen.
01
Make a cup of coffee worth stopping for on a feed full of coffee.
02
The branded cup shot close and lit as an object.
03
Setups built for the feed, so the account has more than one note.
04
Ongoing shoots to keep the grid from repeating itself.
The result